✨ Free
⚡ Instant · No signup · 100% Private

Free Online
Image Format Converter

Shift your images to any format — HEIC, AVIF, SVG to JPG, PNG or WebP — instantly in your browser. Nothing is ever uploaded to a server.

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+

Drop your images here

Drag & drop HEIC files (iPhone photos) or click below

Accepts: .heic .heif · Up to 20 files at once · Free forever
Output format
Quality
92%
🔒 Zero uploads. Your images are processed entirely on your device — no server, no storage, no tracking.
Why ImgShift

The fastest, safest way to convert images online

Most image converters upload your files to a remote server, process them in the cloud, and often store them for days. ImgShift is different — every conversion runs directly inside your browser using WebAssembly and the HTML5 Canvas API. That means zero wait time, zero privacy risk, and zero cost.

⚡

Instant conversion

No upload time. Files convert in milliseconds directly on your device — even large batches.

🔒

100% private

Your images never leave your device. Nothing is sent to any server. No data is ever stored or shared.

📦

Batch convert

Convert up to 20 images at once and download them all as a single ZIP file with one click.

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Quality control

Use the quality slider to balance file size and image quality — perfect for web or print use.

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Completely free

No account. No subscription. No watermarks. No hidden limits. Free forever for everyone.

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Works everywhere

Works on any device — Windows, Mac, iPhone, Android. No app install needed.

How it works

Convert in 3 easy steps

No technical knowledge needed. ImgShift is designed to be as simple as possible — just drop, convert, and download.

1

Choose your format

Pick HEIC, AVIF, SVG, or "Any → Any" from the tabs at the top of the converter.

2

Drop your files

Drag and drop images onto the converter or click "Choose Files" to browse your device.

3

Convert & download

Adjust quality if needed, click Convert, and download your files instantly — one by one or as a ZIP.

Format guide

Understanding image formats

Choosing the right image format matters for compatibility, quality, and file size. Here is a complete guide to all formats supported by ImgShift.

HEIC / HEIF

What is HEIC?

Apple's default photo format since iOS 11. Stores the same quality as JPG at roughly half the file size — but most Windows apps and websites can't open it.

  • Default on all iPhone & iPad cameras
  • Not supported on Windows or Android by default
  • Convert to JPG for universal compatibility
AVIF

What is AVIF?

A next-generation web image format from the Alliance for Open Media. Up to 50% better compression than JPG with higher quality — but limited app support.

  • Used by Netflix, Google, YouTube
  • Not yet supported in most image editors
  • Convert to JPG/PNG for wider use
SVG

What is SVG?

A vector format perfect for logos and icons. Scales to any size without quality loss — but can't be used as a photo or in most image processing software.

  • Infinitely scalable, tiny file size
  • Not usable in most photo editors
  • Convert to PNG for raster use cases
JPG / PNG / WebP

Output formats

Choose your output based on your use case.

  • JPG — photos, social media, email
  • PNG — transparency, logos, print
  • WebP — web images, smallest size
FormatFile SizeQualityCompatibilityBest For
HEICVery smallExcellentApple onlyiPhone photos
AVIFVery smallExcellentModern browsersWeb images
JPGSmallGoodUniversalPhotos, social media
PNGLargeLosslessUniversalLogos, UI, print
WebPSmallGoodMost browsersWeb performance
SVGTinyInfiniteBrowsers & designIcons, logos
Use cases

Who uses ImgShift?

From iPhone users to professional designers — ImgShift solves a real daily problem for millions of people worldwide.

📱 iPhone users

Convert HEIC photos from your iPhone to JPG so they open in Windows, Android, and any app or website.

🎨 Web designers

Convert SVG icons to PNG for use in presentations, documents, and platforms that don't support vectors.

🌐 Web developers

Convert AVIF images to JPG or PNG for use in legacy systems or older browsers and frameworks.

📧 Professionals

Quickly convert photos before attaching to emails, uploading to HR portals, or submitting documents.

Did you know? Over 1 billion iPhones are in active use worldwide. Every one of them shoots photos in HEIC format by default — yet Windows, most social media platforms, and most email clients still cannot open HEIC files natively. That is why HEIC to JPG is one of the most searched image tools on the internet every single day.
By the numbers

Built for real scale

6+
Formats
20x
Batch at once
0s
Upload time
100%
Free forever
FAQ

Frequently asked questions

Select the "HEIC → JPG" tab above, drop your HEIC file into the converter, choose JPG as the output format, and click Convert. Your file downloads instantly — completely free with no account needed.
Apple introduced HEIC as the default photo format in iOS 11 (2017) because it stores the same image quality as JPG at roughly half the file size — saving valuable storage space. However, HEIC is not universally supported, especially on Windows PCs, Android devices, and most websites.
Absolutely. ImgShift runs entirely in your web browser using JavaScript. Your images are never uploaded to any server — all processing happens locally on your device. We cannot see, access, or store your files in any way.
AVIF is a modern image format with excellent compression. It is supported by Chrome, Firefox, and Safari but not by most image editors or Windows Photo Viewer. The easiest way to use an AVIF file is to convert it to JPG or PNG using ImgShift — it takes just seconds.
Yes! ImgShift supports batch conversion of up to 20 images at once. After converting, you can download each file individually or click "Download All as ZIP" to get everything in a single archive.
JPG is best for photographs and offers wide compatibility. PNG is lossless and supports transparency — ideal for logos and screenshots. WebP is a modern format from Google that offers smaller file sizes than both JPG and PNG, ideal for websites.
Some quality reduction is normal when converting to JPG because JPG uses lossy compression. However, at the default 92% quality setting in ImgShift, the difference is practically invisible. Use the quality slider to control the trade-off between file size and visual quality.
Yes. ImgShift works in any modern browser on any device — iPhone, Android, Windows, and Mac. No app installation is required. Just open the website in your browser and convert your images.